UPATED: Diesel Closes. Apple Store Coming?

Diesel store with "for lease" sign

Diesel store with “for lease” sign (Photo: Waiyde Palmer)

UPDATE (5:49PM): We spoke with Andrea Aiello, the Executive Director of the Castro/ Upper Market Community Benefit District about the recent exodus of Diesel from their Market and Castro location so we could put this rumor mill to rest.

Apparently, the reason why Diesel left was because of poor sales and a new location they were opening in the East Bay. The rent was not hiked by 50%, in fact, the property owner tried to work with Diesel to sweeten the deal to keep them there. Unfortunately for Diesel lovers, but fortunate for some new business, Diesel would not renew their lease.

As for the rumors regarding Apple filling the space, Aiello noted that a contact at Colliers Real Estate, whose client is Apple, said Apple was not interested in the space, as it was too small. As for the Pottery Barn across the street, that’s a no go for Apple as well.

So, unfortunately, we have a building sitting empty again in the Castro. On the bright side, the rainbow colored lights in the windows will be staying as they were installed and maintained by the property owner; there’s a feather in our cap!

As many of our readers tipped us off yesterday, the Diesel clothing store at the old Bank of America building adjacent to Harvey Milk Plaza has closed. Socket Site reported that the landlords apparently increased the rent of the location by 50%, an amount Diesel was not willing to pay to stay at the historic location.

One of our readers tipped us off that Apple may be eyeing the space for it’s fourth San Francisco location. Apple has a penchant for placing their retail stores in iconic locations and the Castro/Market space would fit that pattern nicely, not to mention its proximity to major transit hubs like the MUNI underground and the F-Line.

If Apple does secure the retail spot, it would be pretty rad if they used their old rainbow logo from the 70′s and 80′s to replace the Diesel marquee in the front of the building.

We’ve put an email into Apple headquarters for comment. If we hear confirmation either way we’ll let you know.

Diesel store farewell sign thanking it's customers

Diesel store farewell sign thanking it’s customers (Photo: Waiyde Palmer)

Roy McKenzie

Roy has been a Castro resident since 2010 and is passionate about politics, camping, and food. Follow his babbling on Twitter.

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11 Responses

  1. Sanchez resident says:

    Wouldn’t an Apple Store fall under the chain-store category? Would EVNA support a chain store at the BoA location? I’m asking these questions because the tone of this article indicates that an Apple Store would be welcomed to the neighborhood even though it would be a formula type business.

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  2. First, the whole “anti-chain store” thing really annoys me, but anyway…

    I think this would be great for the Castro and this corner, specifically. If the powers-at-be play their cards right, they could get Apple to give a significant amount of money and resources to the redesign of Castro St. When Apple opening it’s store in Lincoln Park in Chicago, they spent $4mil on the re-design of the next-door train station. Use this to our advantage.

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  3. as long as nobody is naked, or sits or lies on the sidewalk, or protests inside the store, or films outside the store, or . . . .

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  4. Tom says:

    Well the Apple Store might not be happening either. One of my friends informed that on the CBD’s FB page that Apple isn’t interested in the Diesel site because it’s too small.

    Now if we can get the Apple Store over at the Pottery Barn! Think of the pah-king!

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    • Sanchez resident says:

      I seem to recall Pottery Barn was trying to sub-let the space at Castro and Market some time back. Maybe this is their opportunity.

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    • Roy says:

      Thanks Tom! We contacted Andrea over at the CBD and got the skinny. The post is updated above.

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  5. kitchenbeard says:

    Given that the former gellatto spot next to Sliders is asking $5000/month in a craiglist ad posted on 1/31/13, I can only imagine what the rent on this space would be.

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  6. Nick says:

    If Apple isn’t moving in then why are they hiring for that location?

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    • Roy says:

      I checked their site and I do not see any mention of jobs outside the three locations they already have. Where did you see they are hiring for that location?

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  1. February 28, 2014

    […] a Diesel store and was rumored to be taken over by many interesting tenants since including Apple and as a burlesque nightclub called Randy […]

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