Hearth Coffee Roasters coming to old Sun Tanning spot

Hearth Coffee Roasters
Sun Days Tanning (3985 17th Street)

Old Sun Days Tanning spot (3985 17th Street)

I know, I can hardly believe it myself, but the Castro coffee scene is about to get more crowded. A tipster let us know that the Merchants of Upper Market and Castro has confirmed that Hearth Coffee Roasters will be setting up a cafe in the old Sun Days Tanning spot (3985 17th Street).

Hearth Coffee Roasters is a San Francisco-based coffee roaster that operated Brown Owl Coffee Cafe back in 2011-2012 to rave reviews in the Bay Guardian and The Bold Italic. They currently have no brick and mortar location, but their coffee beans are available at a couple of spots throughout the city including Heartbaker in the Richmond and Other Avenues Co-op in the Outer Sunset.

Rumor has it the new coffee spot is set to offer food and libations as well, though I could not find a Alcohol Beverage Control License for that address or name in the system yet.

There is no movement in the old Sun Days Tanning space yet which has sat unoccupied since August after the family who owned the business and the building moved out of the area and sold the building in September.

We’ll keep you in the loop when we hear more.

P.S. One reader noted in a previous post that coffee shops are now the new bars suggesting a shift in places that people go to gather and socialize. Coffee shops have always been a place to meet and hangout and I don’t see bars going out of style in the Castro anytime soon, but do you think with the growing tide of coffee shops hitting the Castro (and seeing success) that people will increasingly suggest grabbing a cup of joe over a cocktail?

Roy McKenzie

Roy has been a Castro resident since 2010 and is passionate about politics, camping, and food. Follow his babbling on Twitter.

You may also like...

14 Responses

  1. lola says:

    OK, I’m a huge coffee lover, and even I think this is starting to get out of hand. For a while, it seemed every new business was a Thai restaurant……then a pharmacy…then a nail salon…now coffee. What is it about the Castro that spawns so much redundant retail?

    Well-loved. Like or Dislike: Thumb up 16 Thumb down 0

  2. sjg says:

    This is getting ridiculous

    Well-loved. Like or Dislike: Thumb up 4 Thumb down 0

  3. Joe says:

    Thank goodness. We need someplace to grab a cup of coffee. Spikes, Castro Tarts, Starbucks, Reveille, Eureka!, Illy, Weaver, Peets, Castro Bean, Cafe Florie, and Philz. Who I’m I forgetting?? Clearly we are under served. Now if only we had a place to buy dildo’s, poppers and porn.

    Well-loved. Like or Dislike: Thumb up 21 Thumb down 0

  4. bluesparrow says:

    “do you think with the growing tide of coffee shops hitting the Castro (and seeing success) that people will increasingly suggest grabbing a cup of joe over a cocktail?”

    People don’t do this now? At any rate, the Castro is getting sadder by the day.

    Well-loved. Like or Dislike: Thumb up 7 Thumb down 2

  5. SeanC says:

    Crikey. Enough with the caffeine sprawl. And lola: add bank outlets and real estate companies to the redundant list. Is a decent noodle shop too much to ask for? (I miss Nirvana. Back before it started its unfortunate decline in quality.)

    Well-loved. Like or Dislike: Thumb up 10 Thumb down 0

  6. Jim says:

    Soon I can little really fall out of bed to get coffee.

    Do coffee shops not fit into the rules about density?

    Thumb up 3 Thumb down 0

  7. Mitch Mansfield says:

    Obviously there is money to be made in coffee. There is money to be made in dildo’s, poppers and porn along with pharmacies and nail salons. It is harder to make money with gifts, books, quality food, personal accessories, etc. Combine that with high rents and it is no wonder the neighborhood has evolved the way it has.

    The one thing I can’t picture is what will fill all the many vacancies on Market once all the developments are complete.

    (Oh and as Les Natali has shown, obviously there is money to be made in keeping storefronts vacant.)

    Well-loved. Like or Dislike: Thumb up 9 Thumb down 0

    • Joe says:

      Les(s) of a man, only wants to TAKE $$ from this neighborhood. BOYCOTT Badlands and Toad Hall.
      didn’t the EVNA newsletter a few months back say he had an operator coming?? Lester is lying sack of shit.

      Well-loved. Like or Dislike: Thumb up 8 Thumb down 1

  8. mjohnsonsf says:

    I guess this explains why I walk over to Noe Valley or Valencia more and more.

    The Castro is getting redundently sad.

    Hot debate. What do you think? Thumb up 6 Thumb down 3

  9. liv says:

    I am all for new places like that to meet friends and chat. It surreal that we welcome bars but not coffee shops …

    Hot debate. What do you think? Thumb up 5 Thumb down 3

    • pwsanta says:

      Completely agree with you here, liv. And I think the market for coffee, tea, and light snacks is relatively elastic. Thus kind of business (cafe) is something people just drop in for while walking around, heading to work, or touristing. It doesn’t require a plan or intent to patronize. And unlike bars, these coffee shops have activity in the day — not just dead storefronts all afternoon.

      Thumb up 1 Thumb down 0

  10. “do you think with the growing tide of coffee shops hitting the Castro (and seeing success) that people will increasingly suggest grabbing a cup of joe over a cocktail?”

    I sure hope so! Not being a bar person sure excludes one from a big chunk of the LGBT community. We are way too far alcohol-centric. I’d like to see marijuana-herbal infusion tea bars sprout up along w/more coffeehouses…with a 2-drink limit on any booze.

    Well-loved. Like or Dislike: Thumb up 4 Thumb down 0

  11. sjg says:

    Is anyone else struck by the irony of the neighborhood fighting back a Starbuck’s and ending up with 5 other coffee outlets?

    Well-loved. Like or Dislike: Thumb up 12 Thumb down 1

Speak your mind...